Infographic is an easy and quick visual representation of data. Its purpose is to convey useful information in a compact way while grabbing the attention of viewers. It simplifies complicated information and focuses on the main points.
Human beings have a short attention span and store 90% of the information they receive visually. Having something easy to scan through helps most people grasp as much information as possible without having to spend hours reading. Besides, not everyone finds reading enjoyable. Even those who love reading appreciate infographics because they sometimes help them decide if a particular subject is worth reading on further.
Important elements of an infographic
- Easy to read
- Correct and useful data
- Well designed
- Consistency in design
Types of infographics
- Timeline (showcasing important dates or event in sequence)
- Flowchart (a diagram showing sequences of steps or a process)
- Informational (educational or an overview of a subject/topic)
- List (quick list of information about something)
- Guide (how-to step-by-step instruction)
- Statistical (visual survey results)
- Comparison (comparing two different topics or objects)
- Photo (using images with text to convey a message)
- Visual resume (displaying skills, experiences and other crucial career information)
- Maps (visualization of geographical data such as GDP, income, population, gender, and more)
- Video (motionally displaying graphics and information; very engaging)
- And more
Infographics can be used for many reasons. Some of them are:
- Branding (brand awareness)
- Advertisement (sharing and displaying business or brand information)
- Publication (publishing information online and globally)
- Educational (sharing important or interesting information)
- Show authority (show expertise in a field)
- Call-to-action (influencing others to take actions such as subscribing, purchasing, etc)
- And more
Now that you know a bit about infographics, don’t waste another minute; start creating them now! After creating your infographics, be sure to visit us back to have them submitted on our website and shared on social media to get exposure. There are also many other infographic submission blogs/websites you can use.
If you prefer to have it created for you, we can help you with that. Simply request a quote and let’s get started.
We hope the above information was useful and eye-opening. If you have further questions, feel free to contact us.
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